EXPOSURE PACKAGES AND CONTACT PRICES

The price of 1,000 exposures in 2023 is to be considered as a negotiated annual bid, which is agreed with TV 2 when concluding an annual contract. For advertisers who have not concluded an annual contract in a timely manner, a negotiated offer of 1,000 exposures (CPM price) is made ad-hoc before the start of the campaign.

 

OPTIONAL BID AT ORDER LEVEL

In 2023, an additional bid may be submitted for the annual negotiated contact price in the annual contract. The bid, which can optionally be applied to one or more orders in a given month, is included in the final contact price included in the stacking process of that month (see below).

 

CPM PRICE MODEL

The price at which a given campaign is purchased depends on the channel delivery requested, the month in which the campaign is to appear, and the TV 2 exposure product selected.

Thus, the CPM price agreed for 2023 is the starting point for the final CPM price at campaign level.

CPM bidx optional bid x Product index x Monthly index x Delivery index (Echo/Charlie) x Spot index = Final CPM

 

DELIVERY ON EXPOSURE CAMPAIGNS FOR 2023

Exposure campaigns are delivered across TV 2's channels. The exact delivery depends on the delivery choice. For delivery with either TV 2 with Charlie or TV 2 with Echo, the campaigns will be delivered on TV 2, FRI, Sport, and Sport X as well as either Echo or Charlie . Charlie exposure purchases are only provided on Charlie, and only on pure exposure campaigns (i.e. no 3-1, Off-prime or Classic).

 

PRODUCT INDEX

PRODUCT	2023 Index
TV 2 Exposure	132
TV 2 Exposure 3:1	112
TV 2 Exposure Off-prime	87
TV 2 Exposure 3:1 Off-prime	78

 

MONTHLY INDEX

MONTH	INDEX 2023	START WEEK
January	74	1
February	79	5
March	90	9
April	110	14
May	120	18
June	107	22
July	64	27
August	106	31
September	120	36
October	124	40
November	123	44
December	94	49

TV 2 reserves the right to adjust the index by up to 10 index points.

 

DELIVERY SELECTION

ECHO / CHARLIE	INDEX 2023
TV 2 w. TV 2 Charlie	94
TV 2 w. TV 2 Echo	115
Charlie/Fri	94

 

STACKING PROCESS

After the monthly booking deadline, all exposure campaigns are stacked by contact price. If supply is less than demand, the campaigns purchased at the lowest CPM prices will not be placed in that month.

For campaigns that are not initially available due to high demand and low contact price, other TV 2 products (see product index) that are not sold out can be chosen as an alternative.

In case all TV 2 exposure products are sold out in a given month, it will be possible to buy Specifics in many cases.

 

OTHER OFFERS

TV 2 also offers other options to meet the needs of individual advertisers. Contact TV 2 Reklamesalg to learn more:

• Binding purchase at quarterly level
• Performance agreements
• General charitable and humanitarian associations, etc.
• Program packages, continuous partnerships
• TV 2 Basis

Subject to change without notice - including printing errors, price changes, and out of stock.