ADRESSABLE TV-PRICES 

Fixed, fair and transparent prices depending on supply, length and targeting. 

On Addressable TV, the price is based on a 20 sec. spot (basic price). From this, the final price i calculated depending on the campaign's desired spot-length, as well as any additional options for data-based purchasing. The basic price is seasonal and can therefore vary throughout the year. 

Per 2023 it is possible to book campaigns on Adressable TV that span different price peiods. This is done in practice by TV 2 calculating a weighted price on the basis of how large a proportion of the ordered viewings are in the respective price periods. 

The prices below are valid in Q1/2023

 

LENGTH	PRICE - CPM
≤ 6 sec.	-85
10 sec.	-30
15 sec.	-15
20 sec.	Basic price
25 sec.	+10
30 sec.	+20
35 sec.	+30
40 sec.	+40
45 sec.	+50
50 sec.	+60
55 sec.	+70
60 sec.	+80

 

Supplement based on targeting 

Supplement	PRICE - CPM	TV 2 CONNECT	CONTACT US
Age & gender	10
First / Last in block	10
Region	10
Custom Audience - exclusion	20
Device	20
Frequency control	20
Channel	20
Commune / city	20
Last in block	20
Time management	30
Behavior package	30
Program package	50
Cable cutters	50
Custom audience	50