SPECIFICS TV 2
On TV 2, the price for one view is determined by the expected number of viewers aged 18+ and the expected viewing time of the advertising block. The price is expressed as a unit price per 1,000 viewer contacts (CPM).
In 2022, the number of weeks an advertiser actively buys Specifics will determine which net price table to use. An active week is defined as a weekly purchase of at least 1.7 million exposures.
The final prices are determined by the advertising pattern.
Example:
For an advertiser buying Specifics 19 weeks a year, a 30 second spot in an advertising block estimated at 425,000 Exposures (18+) in the period from 17:00 to 23:00 in October 2023, costs 425,000 x 108/1,000 = DKK 45,900.
NUMBER OF ACTIVE SPECIFICS WEEKS: 40+ WEEKS
| Specifics TV 2 |
P18+ Prime (5.00pm to 11.00pm) |
P18+ Off-prime |
| January | 43 | 30 |
| February | 45 | 31 |
| Marts | 56 | 36 |
| April | 69 | 47 |
| May | 77 | 50 |
| June | 67 | 45 |
| July | 39 | 27 |
| August | 67 | 44 |
| September | 76 | 49 |
| October | 79 | 50 |
| November | 79 | 50 |
| December | 56 | 39 |
NUMBER OF ACTIVE SPECIFICS WEEKS: 14-39 WEEKS
| Specifics TV 2 |
P18+ Prime (5.00pm to 11.00pm) |
P18+ Off-prime |
| January | 61 | 37 |
| February | 65 | 42 |
| Marts | 78 | 48 |
| April | 95 | 59 |
| May | 104 | 63 |
| June | 90 | 53 |
| July | 50 | 33 |
| August | 87 | 54 |
| September | 101 | 62 |
| October | 108 | 66 |
| November | 108 | 66 |
| December | 77 | 49 |
NUMBER OF ACTIVE SPECIFICS WEEKS: 5-13 WEEKS
| Specifics TV 2 |
P18+ Prime (5.00pm to 11.00pm) |
P18+ Off-prime |
| January | 78 | 50 |
| February | 83 | 54 |
| Marts | 98 | 62 |
| April | 116 | 78 |
| May | 126 | 82 |
| June | 110 | 73 |
| July | 66 | 46 |
| August | 109 | 71 |
| September | 124 | 82 |
| October | 128 | 84 |
| November | 123 | 84 |
| December | 97 | 64 |
ADVERTISING BELOW 1.7M EXPOSURES PER WEEK
| Specifics TV 2 |
P18+ Prime (5.00pm to 11.00pm) |
P18+ Off-prime |
| January | 94 | 60 |
| February | 99 | 63 |
| Marts | 115 | 71 |
| April | 136 | 89 |
| May | 148 | 95 |
| June | 136 | 87 |
| July | 82 | 54 |
| August | 133 | 86 |
| September | 150 | 96 |
| October | 155 | 98 |
| November | 158 | 99 |
| December | 118 | 75 |
TV 2 reserves the right to adjust prices by up to 5%.
SPECIFICS PLUS TV 2
Specific Plus is a product designed for advertisers who want to book a quality campaign that can only be booked after the normal monthly booking deadline. The product is only offered for new campaigns for products that are not already advertised in that month. Therefore, Specific Plus is not a tool for buying up already booked Specific campaigns that have not reached their budget.
For a 10% surcharge on the total budget of the order, you can get the following benefits:
- Late booking of the campaign, at the latest by 12:00 on Tuesday before the viewing week
- Placement security (against payment of average bid)
- Option to purchase Specifics Plus combined with coupled Exposure Package (3:1)
The offer of Specifics Plus is managed by TV 2 Reklamesalg.
BID
When entering requests on a monthly and weekly plan, a bid of your choice can be added to each spot. The size of the bid may determine whether the spot is placed in the desired block. If offers are required in the advertising block, spots are prioritised according to the bid amount.
DEMAND SURCHARGE/DEDUCTION
A surcharge/deduction may be added to/deducted from the basic price of certain advertising blocks. The amount of such surcharge/deduction will be set out in TV 2 Advertising's monthly/weekly plan and determined by TV 2 Data & Insight.
PLACEMENT IN BLOCK
Views can be booked first, second, penultimate, or last in an advertising block for a surcharge. The surcharge is 5% first in the block and 3% last in the block (basic price +/- surcharge/deduction). The supplement is also 3% for the second spot in the block and 1% for the penultimate spot in the block.
PURCHASE OF PLACEMENT ON PLAY
When purchasing Specifics placements placed in primetime, the corresponding block placement can be purchased on PLAY.
The price is calculated based on a percentage premium of the total spot price. TV 2 determines the percentage surcharge for additional purchases on a monthly basis prior to monthly booking.
MONTHLY VOLUME DISCOUNT ON PURCHASES OF SPECIFIC
The monthly discount is given based on the Specific turnover realised per month. It is the total turnover per advertiser per month on Specific purchases in isolation that triggers a discount, cf. the table below.
|
NET BUDGET 2023 |
CASH DISCOUNT |
|
0 – 99.999 |
6,00% |
|
100.000 – 199.999 |
6,30% |
|
200.000 – 299.999 |
6,70% |
|
300.000 – 399.999 |
7,00% |
|
400.000 – 499.999 |
7,30% |
|
500.000 – 599.999 |
7,60% |
|
600.000 – 699.999 |
8,00% |
|
700.000 – 799.999 |
8,30% |
|
800.000 – 899.999 |
8,60% |
|
900.000 – 999.999 |
8,90% |
|
1.000.000 – 1.099.999 |
9,20% |
|
1.100.000 – 1.199.999 |
9,50% |
|
1.200.000 – 1.299.999 |
9,80% |
|
1.300.000 – 1.399.999 |
10,10% |
|
1.400.000 – 1.499.999 |
10,40% |
|
1.500.000 – 1.599.999 |
10,70% |
|
1.600.000 - |
11,00% |
For turnover exceeding DKK 1.6 million per month, the 11.0% discount continues to apply. Discounts are deducted at spot level.
Subject to change without notice - including printing errors, price changes, and out of stock.
