Please note that the technical specifications for spots to linear tv and addressable tv are identical.  

 

Legal 

Please find legal guidance for commercials here: https://tv2reklame.dk/jura/

 

Quality 

TV commercials must have the same high technical quality as the TV programs and must therefore meet the same relevant standards (EBU * SMPTE, etc.). 
TV commercials which by TV 2's opinion do not meet these requirements will not be transmitted. Among the reasons for the rejection of a TV commercial, the following can be stated: 

• Incorrect audio or video levels 

• Poor sound or picture quality 

• Lack of synchronization between sound and image 

• Abrupt termination of audio and/or image 

• Unintelligible speech/text 

• No audible sound 

TV 2 does not accept creative effects that can be confused with technical errors unless prior approval is obtained 

 

Start, end and duration 

The file must contain only the active video and audio content and thus may not start as a black or still image or have another kind of pre-and/or post-roll. 
Duration is calculated from the file's first frame to the last frame and must be an even number of seconds in accordance with the purchased commercial slot. 
A duration that falls short of, or exceeds the duration with one frame or more, will be rejected. 
TV 2 only accepts commercials that have a duration that is divisible by 5 seconds. This also applies to split commercials. Split commercials of more than 2 splits require a prior agreement with TV 2 

 

System format 

The system format is High Definition 1080i/25* 
No other formats are accepted. 
Content originated in other TV system formats may be converted to 1080i/25 by a very high quality standards converter before delivery. Content originated on Film must be scanned directly onto 1080i/25 (1080PsF/25). 
Commercials delivered in SD format (before to 2013), will be up-converted to HD though TV2’s playout system. 
TV 2 cannot be held responsible for any loss of quality during this conversion. New commercials can only bedelivered in HD. 
⃰ 1080i/25 
An interlaced video format defined as 50 half frames (known as fields) per second. 
Each field having 540 lines and 1920 pixels per line. 

  

Sound levels 

TV 2 wants to achieve a consistent sound level throughout the whole program schedule and therefore follows the EBU Recommendation R128 (loudness). 
The following sound levels are acceptable:  

Short-Form Content (Adverts, promos, etc.) 

Description	Value	Notes
Program Loudness (IL)	0 LU (-23 LUFS)  ± 0.5 LU	Measured over the entire program length  Accepted tolerance
Maximum True Peak (Max TP)	-3 dBTP	Measured at 4 times over sampling
Maximum Short-term Loudness	+5 LU (-18 LUFS)

 

Action and graphics safe area 

• Action safe: 3.5% 

• Title safe: 5% 

 

Delivery format 

File format 
XDCAM HD 422 MXF OP1a (SMPTE 378M), (This means: FILE MUST BE DELIVERED IN .MXF FORMAT) 

Video 
Codec: MPEG-2 422P@HL Long GOP 
Bit rate: 50 Mb/s (CBR) 
Resolution: 1920 x 1080 
Interlacing: Upper Field First 
Frame rate: 25 fps (50i). 

Audio 
Track 1 (AES1) Stereo Left / Lt 
Track 2 (AES1) Stereo right / Rt 
Codec: Uncompressed (PCM) 
Sample Rate: 48 kHz, 
Sampling Size: 16 or 24 bit 
AES 2-8 Not used 
TV commercials must be delivered as media files through our portal https://flex.tv2media.dk/ or via a direct integration to the TV 2 Flex platform. 

 

Deadline and corrections 

Deadline 
TV commercials to be broadcasted on TV 2's channels must be in TV 2’s possession four working days before the first broadcast date at the latest. 
Subsequent delivery of the material requires prior agreement with TV 2 and may involve a fee for late delivery. 

 

Technical references 

SMPTE, EBU, etc. 
ITU-R BT.709-6: Parameter values for the HDTV standards for production and international programme exchange 

• SMPTE 377M: Material Exchange Format (MXF) - File Format Specification 

• SMPTE 378M: Material Exchange Format (MXF) - Operational pattern 1A (Single Item, Single Package) 

• SMPTE 379M: Material Exchange Format (MXF) - MXF Generic Container 

• SMPTE 381M: Material Exchange Format (MXF) - Mapping MPEG Streams into the MXF Generic Container 

• SMPTE 386M: Material Exchange Format (MXF) - Mapping Type D-10 Essence Data to the MXF Generic Container 

• SMPTE 382M: Material Exchange Format - Mapping AES3 and Broadcast Wave Audio into the MXF Generic Container 

• EBU R 95: Safe area for 16:9 television production 

• EBU R122: Material Exchange Format Timecode Implementation 

• EBU R 128: Loudness normalization and permitted maximum level of audio signals 

• EBU Tech 3341: ‘EBU Mode’ metering to supplement EBU R 128 loudness normalisation 

• EBU Tech 3342: Loudness range: A measure to supplement EBU R 128 loudness normalisation 

• EBU Tech 3343: Practical guidelines for EBU R128 (Loudness) 

• EBU R 128S1: Loudness Parameters for Short-Form Content 

• General information about R128 loudness: https://tech.ebu.ch/loudnes

 

Attn.: Notice to all agencies and production companies 

• In collaboration with Danish broadcasters, Nielsen introduced Ad-Code in 2023. 
  From 1 February 2023, all new commercial spots and sponsorships must be assigned an Ad-Code before they can be received in Flex, Extreme Reach or Peach. The code will be the common market advertising ID in the Danish TV market. From now on, the Nielsen Ad-Code will be used for traditional TV and Streaming. 

 

Why is a common Ad-Code being introduced? 

• A common Ad-Code is being introduced to better identify spot variants and enable improved reporting of campaigns across broadcasters and channels (traditional TV as well as streaming) 

 

How do I assign an Ad-Code to my commercial spot and sponsorship? 

• Use the Nielsen Ad-Code tool to generate an Ad-Code for your commercial spot and sponsorship. 

• The Ad-Code tool is available at the following URL: https://adkode.dk.nielsen.com/ 

• A guide on how to assign an Ad-Code to your commercial spot and sponsorship is available below. 

 

Does it cost anything to create an Ad-Code with Nielsen's Ad-Code tool? 

• Creating an Ad-Code in Nielsen's Ad-Code tool for your commercial spot and sponsorship is free of charge. 

 

When should I start assigning Ad-Codes to my commercial spots and sponsorships? 

You can create Ad-Codes for your commercial spots and sponsorships in the Ad-Code tool from 1 December 2022. 

 
Is it possible to not assign Ad-Codes to commercial spots and sponsorships? 

• No. On 1 February 2023, the Nielsen Ad-Code will become mandatory when commercial spots and sponsorships are submitted via Extreme Reach, Peach and Flex. 

• It will not be possible to complete the submission without an Ad-Code after 1 February 2023.

 

What should I do if I want to run a commercial spot that was previously submitted without a Nielsen Ad-Code? 

• Commercial spots and sponsorships submitted without an Ad-Code will be run by broadcasters until the end of February 2023. 

• If your commercial spot or sponsorship is to run after 1 March 2023, it must be resubmitted to Extreme Reach, Peach or Flex with a Nielsen Ad-Code. 

 

Support: If you need support with assigning Ad-Codes to your commercial spots and 
sponsorships, please write helpdesk: support.dk@nielsen.com 

 

Step 1 

Go to https://adkode.dk.nielsen.com/ and log in.

 

Step 2 

Go to 'kodestyring' (code management) and click 'opret kode' (create code) 

 

Step 3 

• Click 'Søg efter annoncør og brand' (Search for advertiser and brand) to search for suitable advertisers and brands. 

• Select the advertiser/brand by clicking on the brand and fill in the rest of the fields. 

• The fields 'Kampagne' (Campaign), 'Model', 'Produktkode' (Product Code) are not mandatory. They will only make it easier for you to filter and search for specific codes in the list. 

**When searching for a brand or an advertiser, do not forget to click 'Eksakt' (Exact) to get a more specific search result and find the right brand or advertiser!!! If you cannot find the advertiser or brand when searching for it, please register the advertiser/brand by filling in the empty fields. 

 

Step 4 

When you have filled in all the information, click 'Opret ny kode' (Create new code), and a code will be added to your table. 

You will also receive an email with the code. 

Feel free to upload your file to Nielsen. It is not mandatory. 

 

Please feel free to contact us on the following phone numbers:  

Birgitte Holst +45 51 56 3298 | biho@tv2.dk 

Alternatively on our main number: +45 39 75 75 75 75  

Opening hours: Monday-Thursday 08.00-16.00, Friday until 15.30 

Email: tv2trafficlinear@tv2.dk 

How to upload your mxf file (your commercial clip) 

This video takes you through how you upload your mxf file directly on flex.tv2media.dk 

Bureautitel = the titel of the commercial 

 

How to check if you commercial is registred in the system  

This video takes you through how to use flex.tv2media.dk to find the clips that you previously uploaded - in Flex these are referred to as assets.  

 

 

For other questions 

Please see our FAQ or contact us! 

 

Troubleshooting - Supported browsers 

The following internet browsers can be used with the Flex system 

• Internet Explorer 

• Mozilla FIrefox 

• Safari 

• Chrome 

 

How do I create MXF files in your format? 

Our file format is widely used within broadcast facilities around the world, and the list of software that can create it, grows rapidly. 

As long as the files meet our technical requirements, we do not have any preference in what application is used to create the files, and we encourage our customers to use the tools that best suit their needs. 

Below are a few examples, but please note that the list is not complete:  

•  Adobe Media Encoder 

•  Adobe After Effects 

•  Avid media Composer 

•  Telestream Episode 

 

Application notes 

From time to time we hear about, or discover bugs or anormallies in some of the softwares used to create MXF files in our format. 

 

Episode 6.2.2.9.3412 (Mac only) 

In this specific version of Episode, the check box “K2 Server Compliant op1a”. need to be checked under the encodert settings (as per below screen shot).  

If the box is not checked, the files produced by Episode can be rejected by the Flex software client with the error ”Duration Mismatch”. The above is only relevant for the specified version of Episode. 

Adobe Media Encoder:

Preset with the right TV2_MediaEncoder_Preset.epr settings to comply with the TV 2 specifications. Right click on the link here: Preset and select Save As. A .zip file is downloaded to your computer. Extract the .zip file and get an .epr file for Media Encoder. The .epr file can be loaded as a Preset in the Media Encoder.