SkyShowtime Ad Policy 

SkyShowtime Ad Policy  

SkyShowtime’s Ad Policy (summarised below) applies to any advertising served to properties which are owned and/or controlled by Sky Showtime or its Affiliates.  

SkyShowtime reserves the right to remove, takedown or require that Demand Partner remove or takedown any advert which in Sky Showtime’s reasonable opinion breaches this Ad Policy or the terms of the Agreement. Demand Partner will promptly action any takedown request made by Sky Showtime.  

SkyShowtime may update this Schedule 4 by notifying Demand Partner at the Monthly Meeting. Demand Partner will implement update(s) to the SkyShowtime Ad Policy as soon as is practicable.  

Part A - Legal Restrictions  

1. The following categories of advertisements must not be shown on SkyShowtime Available Ad Inventory:  

• Illegal Drugs and Drug-related Paraphernalia  

• Pornography and Escort Services  

• Tobacco (Cigarettes, Little Cigars and Smokeless Tobacco)  

• E-Cigarettes/Vaping Products  

• Sexually explicit or suggestive content  

• Weapons, ammunition, fireworks or explosives  

• Marijuana or marijuana paraphernalia  

• Religion or Spirituality  

• Teleshopping  

• Bypassing Copyright Protection  

• Counterfeit Products  

• Data Collection  

• Defamatory, Libelous, threatening or other material that advocates against any individual or group including products/services promoting discriminatory behaviour.  

• Fake Ids  

• Flogs (Fake Blogs)  

• Hacking, surveillance, interception, cable descramblers or other descrambling equipment.  

• Products or services which are illegal or potentially dangerous (including all products and/or serves that are prohibited or regulated in territories in which the advertisement might be shown)  

• Materials which depict inappropriate, dangerous, illegal or risky behaviour  

• Materials that might bring Sky Showtime or any of its Affiliates into disrepute  

• Materials that contain offensive, provocative or discriminatory language  

• Materials that depict cruelty to animals, murder or self-harm  

• The use of emergency alert tones  

• Anti-law enforcement devices  

29  

2. Each advertisement must comply with EITHER (i) the Applicable Laws in the Territory in which the advertisement it is to be aired; OR (ii) Dutch laws and regulations; whichever (i) or (ii) imposes the stricter legal and/or regulatory standards.  

Part B – Ad Policy Summary