Online booking  

Media agencies have access to TV 2 via the Medialink and Connect systems, which allow for online booking and changes. TV 2 Traffic acts on behalf of agencies and advertisers that do not have online access. The following description of the booking of advertising time will therefore mention both online and offline agency options. Agencies that book online are responsible for what they book and for checking that campaigns are booked correctly. Agencies have a separate responsibility to always check that TV 2 has placed the correct commercials on the views booked.

For further information about Medialink or Connect, please contact TV 2 Traffic.

 

Monthly plan, specifics purchase TV 2 

TV 2 publishes monthly plans (usually for a 4 or 5 week period) indicating fixed programmes and anticipated number of exposures (P18+) on the advertising blocks. Also, any demand surcharge/deduction is stated. These surcharges/deductions do not change the weekly plan.

 

Weekly plan, specifics purchase TV 2 

TV 2 publishes monthly plans (usually for a 4 or 5 week period) indicating fixed programmes and anticipated number of exposures (P18+) on the advertising blocks. Also, any demand surcharge/deduction is stated. These surcharges/deductions do not change the weekly plan.

  

Booking of specifics TV 2, special placement and clean-up 

Booking of Specifics is done via Medialink - and is binding on the ordering party. Agencies with access to Medialink download campaign summaries in the system for confirmation. Campaign summaries sent/received at the time of booking on monthly plans contain provisional prices only as the final block price is determined based on the final exposure anticipation (18+) only. Placement can be booked in the advertising blocks shown in the monthly and weekly plans.

When booking on a new monthly plan, an alternative placement (2nd priority) can be specified for each booking (1st priority).
The bookings/requests can have bids indicated if so chosen. The maximum campaign budget must be indicated on each order. From this maximum budget, requests can be entered for a value of 150 percent thereof. The maximum campaign budget must be equal to the maximum budget actually requested to be invoiced on the order, and the campaign budget cannot be subsequently reduced. Once incoming requests have been sorted, the agencies are obliged to remove, within a maximum of 24 hours, unwanted views which exceed the maximum budget indicated. TV 2 Traffic reserves the right to delete spots so that the actual budget of the campaign matches the maximum budget.

 

Campaign management in practice, specifics purchase TV 2  

Orders cannot continue across monthly booking periods. The monthly booking period is defined by the weeks included in a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked.
It is important for TV 2 that campaigns booked do not take up more space than is scheduled to run. A weekly check is therefore performed to ensure that no campaigns are over the budget. If the booked budget of a campaign exceeds the maximum budget of the campaign by +10 percent or DKK 25,000, a weekly fee of DKK 5,000 will be added. This means that the booked budget of a campaign can only be (up to) +10 percent more than the maximum budget of the campaign if the amount in DKK booked above the maximum budget of the campaign is also below DKK 25,000. The fee is automatically deducted in the bank, and the fee is deducted weekly as long as the campaign is over budget.

 

Booking deadlines, specifics TV 2  

 Special placement according to the monthly plan can be made 2 to 3 weeks before the deadline until Tuesday at 12.00 approximately two weeks before the commencement of the monthly plan.
Additional purchases according to the monthly plan can be made from the following day (Wednesday) at 14.00 until Friday at 17.00 in the week before the current weekly plan is published.
Additional purchases according to the monthly plan must be completed by Monday at 14.00 the following week, i.e., the Monday before the broadcasting week.

 

Waitlist - specifics purchases on TV 2 

If there is no advertising time available at a requested placement, it is possible to get on the waiting list. The 1st priority can always get on the waiting list. The 2nd priority(ies) will only get on the waiting list if the 1st priority is on the waiting list. When sorting requests, the priority is cancelled, and if the waiting list is too full compared to what is allowed, the excess must be removed after the above sorting under Booking and Special Placement. A maximum of 10 views per block can be accepted on the waiting list on the monthly plan and five per block on the weekly plan.

 

Timely booking of exposure campaigns  

Exposure campaigns booked at the same time as specifics campaigns - before the monthly booking deadline - are eligible for a timely booking index of 99.5. (index 98 for timely annual contract).

Exposure campaign orders cannot continue across monthly booking periods. The monthly booking period is defined by the weeks included in a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked. 

Guidelines for booking exposure campaigns  

following buying corridors apply if the campaign is 3 days or shorter: 

For longer exposure campaigns on TV 2's channels, the following buying corridors apply:

Maximum exposure levels per product per week:
Exposure campaigns p18+: maximum 12,000,000 exposures per week
Exposure campaigns p31-70: maximum 8,000,000 exposures per week
3:1 exposure campaigns: no maximum per week
Exposure campaigns and 3:1 exposure campaigns off-prime: maximum 3,500,000 exposures per week.

Subject to change without notice - including printing errors, price changes and items being out of stock.