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Conditions for addressable TV and Disney+

Sub-delivery on addressable TV 


The execution of addressable TV campaigns is always calculated in relation to TV 2's figures.

In case of sub-delivery, the following options are offered:

• The campaign goes live again and is delivered as soon as possible.
• The sub-delivery is stored in the bank and used for a future digital campaign.

The bank, addressable tv and digital

The bank is used in 2025 to handle the value of any sub-deliveries and adjustments. For sub-delivery transfers to the bank, a triviality limit of DKK 500 applies, and receivables of less than DKK 500 are cancelled. Deposits in the bank must be used by 30 November 2025, and only sub-deliveries from December 2025, if any, can be carried over to 2026.

All bank deposits used on campaigns in 2025 will be deducted from the invoice.

 

Addressable TV - reservations, moving and cancelling

Moving, downgrading and cancelling must be made in writing to tv2trafficdigital@tv2.dk. Addressable TV advertising airtime is not transferable.

 

Reserving addressable TV campaigns

Reservations of addressable TV campaigns must be made in writing and can only be made at IO purchases. Once a reservation has been made, a binding booking must be made within 14 days thereafter. If a reservation is not converted into a booking by then, TV 2 reserves the right to cancel the reservation and sell the inventory to another party. 

 

Moving and cancelling

Moving, downgrading and cancelling must be made in writing. TV advertising time is not transferable. 
 

Moving campaigns

Campaigns can be moved freely in the current year.

 

Downgrading campaigns

Campaigns can be freely downgraded up to 2 weeks before the starting date of the campaign. If a downgrade is made later than 2 weeks before the starting date of the campaign, the budget with which the campaign is downgraded must be used within the following quarter at the latest.

 

Cancelling campaigns

Campaigns can be freely cancelled up to 2 weeks before the starting date of the campaign. If a cancellation is made later than 2 weeks before the starting date of the campaign, the budget which is cancelled must be used within the following quarter at the latest.

Failure to submit material is considered a de facto cancellation.
 

Guidelines for purchases via programmatic guaranteed (PG)

It is not possible to reserve views when purchasing addressable TV via the Programmatic Guaranteed platform.

Programmatic Guaranteed proposals must be approved within seven days after they are sent for approval to the buyer.

If the proposal is not accepted by the buyer within the seven-day period, TV 2 reserves the right to cancel the proposal and sell the inventory to another party.

The moment a programmatic guaranteed proposal is accepted by the buyer, general prices and conditions apply with regard to moving, downscaling and cancelling campaigns.

 

Guidelines for using tracking on addressable TV campaigns

The execution of addressable TV campaigns is always calculated in relation to TV 2's figures.

When using third-party tracking, the agency/advertiser is responsible for ensuring and checking that tracking is implemented correctly and that data comes through from the start.

 

Subject to change without notice - including printing errors, price changes and items being out of stock.

Disney+ 

Below are the terms and conditions for advertising on Disney+ and everything you need to know as an existing or future advertiser. 

 

Advertising guidelines 

 Overview and checklist of guidelines for advertising on Disney+ in EMEA: 

• Advertising material and sponsor must be clearly identifiable and may not disguised as editorial content. It must be clear and eye-catching. 
• Advertisers must be able to substantiate all claims in the advertising material. All offers must be stated as advertised, and adverts may contain truthful and lawful claims only. 
• Technical specifications for advertising material must comply with Disney+ requirements.
Read more: https://disneyadvertising.co.uk/media-guidelines 
• All third-party technology in advertising must be approved by Disney+. 
• If personal data is collected on the advertiser's landing page, it must be done in accordance with privacy laws, and it must be clearly described how the data is used. 
• Food and beverage adverts aimed at children and families must comply with Disney's nutritional guidelines.
Read more: https://disneyadvertising.co.uk/media-guidelines/disney-plus-advertising-inventory-guidelines/ 
• There is an extensive list of prohibited content, including everything from violence and discrimination to inappropriate language and graphics. Certain content categories such as animal cruelty or financial claims have additional requirements. There are strict restrictions on advertising for certain categories such as tobacco, weapons or certain medical and religious services. Certain categories such as alcohol or gambling will not be available for advertising. Certain adverts for controversial topics or competitors of Disney will be considered individually.
Read more: https://disneyadvertising.co.uk/media-guidelines/disney-plus-advertising-inventory-guidelines/ 
• There are further guidelines for advertising to minors, including stricter publication requirements and compliance with online child protection laws.
Read more: https://privacy.thewaltdisneycompany.com/en/for-parents/childrens-online-privacy-policy/ 

These guidelines are essential to ensure that adverts on Disney+ are appropriate and comply with the law and ethical standards. If you need more information about requirements and conditions, more information is available on Disney+' own site: https://disneyadvertising.co.uk/media-guidelines/disney-plus-advertising-inventory-guidelines/ 

 

Practical information  

Here you will find an overview of the practical information of which you need to be aware when advertising.  

 

Deadline for submitting material  

You must submit your material to Disney three business days before the start of the campaign.  

 

Uploading material  
Your material must be delivered directly to Disney in one of these ways:  

• Via Peach 
• Via Extreme Reach.    

The upload process must be done directly to Disney through Peach or Extreme Reach, and the spot code and any timing must be sent to tv2trafficdigital@tv2.dk. 

The uploading process can take up to 2 hours before Disney can process the file. You can contact Peach or Extreme Reach directly or tv2trafficdigital@tv2.dk if you need help.  

Once Disney has received your spot, they will evaluate it according to their guidelines. Read more: https://disneyadvertising.co.uk/media-guidelines 

 

Tracking 

Disney allows the implementation of third-party tracking on campaigns, but only from approved providers. However, a lot of campaigns run with 1x1 pixel trackers or vast tags, and click tags/landing pages are also approved. 

Disney+ allows the implementation of standard impr. pixel tracking as well as click tracking so that you can follow the progress of your campaign. However, AudienceProject can only be used in case of parallel running on addressable TV.

If you are unsure if Disney supports your tracking, please contact us at tv2trafficdigital@tv2.dk. 

 

Questions 

If you have any further questions about advertising on Disney+ or about the terms and conditions, please contact us at tv2trafficdigital@tv2.dk.

 

Increased coverage with TV 2's Addressable TV product

As of 6 January 2025, Addressable TV campaigns purchased in the P18+ target group will run across TV 2 Play and Disney+. This means that in 2025, advertisers' advertisements will reach even more people in an attractive target group that complements TV 2 Play's existing viewer profile.

At the same time, TV 2 also uses this initiative to meet the increasing demand for Addressable TV inventory and ensures higher campaign coverage - without compromising on quality.
The share of views on Disney+ is expected to be 1-5% of the total views from the campaign. Advertisements will continue to be shown in a brand-safe environment and presented in conjunction with curated quality content. No advertisements are shown on Disney+ profiles in junior state.

 

Not all campaigns will be shown on Disney+

Campaigns targeting demographic target groups, behavioural data or the like will continue to run on TV 2 Play only. The same is the case for advertisers within the alcohol, gambling, finance and streaming categories, which cannot be shown on the platform according to Disney's guidelines.

Everything is still done in Connect

The addition of Disney+ will have no impact on campaign management for TV 2 customers. Commercials are uploaded to TV 2 via FLEX. Spot management, ongoing monitoring and final evaluation of campaigns still takes place in Connect.