Prices depend on supply, duration and targeting. 

On addressable TV, the price is based on a 20-second spot (basic price). From that, the final price is calculated depending on the requested spot duration of the campaign and any optional data-based purchasing. The basic price is seasonal and may vary throughout the year. 

Addressable TV allows booking of campaigns across different price periods. In practice, TV 2 calculates a weighted price based on the proportion of booked views that fall within the respective price periods. 

 

The prices below apply in 2024 

Duration	Price - CPM
≤ 6 sec.	-85
10 sec.	-30
15 sec.	-15
20 sec.	Basic price
25 sec.	+10
30 sec.	+20
35 sec.	+30
40 sec.	+40
45 sec.	+50
50 sec.	+60
55 sec.	+70
60 sec.	+80

 

Surcharges based on targeting 

Surcharges	Price - CPM	TV 2 Connect	Contact us directly
Age & gender	10
First / last in block	10
Region	10
Behavior	20
Custom Audience - exclusion	20
Device	20
Frequency management	20
Channel	20
Municipality / city	20
Program	30
Last in block	20
Time management	30
Cable cutters	50
Custom audience	20