Prices depend on supply, duration and targeting. 

On addressable TV, the price is based on a 20-second spot (basic price). From that, the final price is calculated depending on the requested spot duration of the campaign and any optional data-based purchasing. The basic price is seasonal and may vary throughout the year. 

Addressable TV allows booking of campaigns across different price periods. In practice, TV 2 calculates a weighted price based on the proportion of booked views that fall within the respective price periods. 

 

The prices below apply in 2025 

Duration	Price - CPM
≤ 6 sec.	40
10 sec.	70
15 sec.	85
20 sec.	Basic price
25 sec.	115
30 sec.	130
35 sec.	140
40 sec.	155
45 sec.	170
50 sec.	185
55 sec.	200
60 sec.	210

 

Surcharges based on targeting 

Surcharges	Price - CPM	TV 2 Connect	Contact us directly
First / last in block	10
Region	10
Behavior	20
Custom Audience - exclusion	20
Device	20
Frequency management	20
Channel	20
Municipality / city	20
Program	30
Last in block	20
Time management	30
Cable cutters	50
Custom audience	20
Target group with an age between 18 to +55 years	10
Target group with an age limit at 50 years	20