For advertisers wanting to be present only on TV 2 Echo, TV 2 Charlie, or TV 2 Fri, TV 2 offers Specifics purchase. 

The Specifics purchase allows advertisers to choose the exact channel, day and advertising block in which they want to place their commercial. Specifics on TV 2's niche channels are offered as a purchase of space in an advertising block of your choice with no viewer rating guarantee. The price for a placement in a given block is calculated in net prices for 30 seconds without any further discount. Specifics can only be booked through Medialink. 

It is possible – for an additional fee – to purchase a placement in a block when booking commercials on TV 2 Echo, TV 2 Charlie or TV 2 Fri. 

TV 2 Echo specifics prices 2024 

*Off season: weeks included in seasonal booking for January, February and July. 

TV 2 Charlie specifics prices 2024 

*Off season: weeks included in seasonal booking for January, February and July. 

TV 2 Fri specifics prices 2024 

*Off season: weeks included in seasonal booking for January, February and July.

Note! All specifics block prices are net prices, and no additional discount is granted. Prices per block are subject to change without notice on a weekly basis. 

Subject to change without notice - including printing errors, price changes and items being out of stock. 

Ret til omgående ændringer forbeholdes – herunder forbehold for trykfejl, prisændringer og udsolgt lager. 

TV 2 Coverage is a new cross advertising product that combines linear views with simultaneous addressable TV views on Play to maximise campaign coverage.  

CPM pricing model

The price at which a TV 2 Coverage campaign can be purchased depends on the month in which the campaign is to run.

The linear CPM price agreed for 2025 is the starting point for the final CPM price at campaign level. The final CPM price of a TV 2 Coverage campaign applies across linear and addressable TV exposures.

CPM bid x Monthly index x Product index (TV 2 Coverage) x Spot index = Final CPM

Delivery on TV 2 Coverage  

TV 2 Coverage is delivered across all TV 2's linear channels with simultaneous viewings on addressable TV. TV 2 Coverage can only be purchased as a pure exposure product (i.e., no 3:1 or Off-prime).

The booked exposures on a TV 2 Coverage campaign are the combined number of exposures across linear TV and addressable TV. The number of exposures delivered is calculated at the end of the campaign as the sum of linear and addressable TV exposures delivered.

TV 2 Coverage campaigns can run with a maximum of 6 million exposures per week and a maximum of 60-second commercial spots.

Split spots cannot be booked on TV 2 Coverage campaigns.

Subject to technical execution errors on Play.

The price of 1,000 exposures is to be considered as a negotiated annual bid, which is agreed with TV 2 when concluding an annual agreement. For advertisers who have not concluded an annual agreement in a timely manner, a negotiated offer of 1,000 exposures (CPM price) is made on an ad-hoc basis before the start of the campaign.

Optional bid at order level

An additional bid may be submitted for the annual negotiated contact price in the annual agreement. The bid, which can optionally be applied to one or more orders in a givenmonth, is included in the final contact price included in the stacking process of that month (see below).

CPM pricing model  

The price at which a given exposure campaign can be purchased depends on the channel delivery requested, the month in which the campaign is to appear and the TV 2 exposure product selected. 

Thus, the CPM price agreed for 2024 is the starting point for the final CPM price at campaign level. 

CPM bid x optional bid x Product index x Monthly index x Delivery index (Echo/Charlie) x Spot index = Final CPM 

Delivery on exposure campaigns

Exposure campaigns are delivered across TV 2's linear channels. The exact delivery depends on the target group and exposure product.

Product index  

Monthly index  

 TV 2 reserves the right to adjust the index by up to 10 index points.

Target group

Stacking process  

After the monthly booking deadline, all exposure campaigns are stacked by contact price. If supply is less than demand, the campaigns purchased at the lowest CPM prices will not be placed in that month.

For campaigns that are not initially available due to high demand and low contact price, other TV 2 products (see product index) that are not sold out can be chosen as an alternative.

In case all TV 2's exposure products are sold out in a given month, it will, in many cases, be possible to buy Specifics.

Final pricing

As final pricing is subject to supply/demand, TV 2 does not provide any kind of price guarantee on an annual basis.

Campaign prices are not final until after the deadline for monthly booking and subsequent stacking. 

Other offers

TV 2 also offers other options to meet the needs of individual advertisers. Contact TV 2 Advertising Sales to learn more:

Subject to change without notice - including printing errors, price changes and items being out of stock.

Various spot durations  

Only spots divisible by 5 seconds are accepted. 

Subject to change without notice - including printing errors, price changes and items being out of stock. 

Split spots consist of two spots that are related in their creative design and are placed in the same advertising block. The total price of the split spot is calculated based on the price of each spot plus a split spot surcharge of 5 percent per split). The surcharge is added to the price of all split spot views in a campaign. 

Multispots are characterised by the appearance of two or more advertisers in the same spot and by the absence of a natural connection in the spot. The price of this type of spot is calculated with a surcharge of 15 percent of the basic price of the individual spot. TV 2 Reklamesalg decides whether it is a multispot. As multispot surcharges are added at campaign level and not at spot level, all spots on a given campaign will be subject to multispot surcharges unless campaigns are split. For more information, please contact TV 2 Reklamesalg. 

Subject to change without notice - including printing errors, price changes and items being out of stock. 

In 2024, four different types of purchases will be offered on TV 2 News: 

• TV 2 News Flex purchase, active 1-20 weeks 

• TV 2 News Flex purchase, active 20-52 weeks 

• TV 2 News Annual package partnership, active 52 weeks 

• TV 2 NEWS season packages offered on an ad-hoc basis 

The exposures have a distribution key for Flow TV and addressable TV combined. 

In 2024, TV 2 Denmark A/S offers partnerships on TV 2 News to the following sectors:

• Law firms 
• Unemployment insurance funds 
• General banking - private 
• General banking - business 
• Cars 
• Car rental 
• Trade associations 
• Real estate 
• The energy sector 
• Publishing 
• Insurance 
• Hotels/Hotel chains 
• Investment 
• IT 
• Consultant/Audit 
• Durable consumer goods 
• Aviation/Transport 
• Media 
• Fairs/Exhibitions 
• Pension 
• Mortgage institutions 
• Recruitment 
• Telecommunications 

TV 2 News can also be purchased exclusively as addressable TV on TV 2 Play. 

Subject to change without notice - including printing errors, price changes and items being out of stock. 

TV 2 Reklamesalg offers advertisers to conclude annual agreements. An annual agreement is a written agreement between the advertiser and TV 2 Reklamesalg on the advertiser's anticipated revenue from the purchase of advertising space in a calendar year across TV 2's platforms. An annual agreement guarantees the advertiser all the benefits associated with the agreed annual turnover from the very first campaign. Advertisers who conclude an annual agreement with TV 2 Reklamesalg can include the following turnover: 

• Advertising time on TV 2 

• Advertising time on TV 2 Echo 

• Advertising time on TV 2 Charlie 

• Advertising time on TV 2 Fri 

• Advertising time on TV 2 News 

• Advertising time on TV 2 Sport 

• Advertising time on TV 2 Sport X 

• Advertising time on addressable TV 

• Advertising time on online video, tv2.dk and apps 

• Sponsorships 

Annual agreement elements  

In 2024, customers who conclude a timely annual agreement with TV 2 will be offered particularly attractive conditions. These elements are included in the negotiated CPM prices which will be set out in the annual contract and concern the following elements: 

• Pricing of exposure packages 

• Extraordinary seasonal remuneration 

• Remuneration for timely booking of exposures 

• 40.00 percent Primetime guarantee (17.00-23.00) on exposure packages 

The above elements are only applicable on agreement turnover stated before the deadline on Tuesday 27 February 2024 at 17.00. Customers who have not concluded a timely annual agreement are not eligible for the above agreement elements. 

Annual agreements concluded by 17.00 on Tuesday 27 February 2024 

Advertisers who conclude an annual contract with TV 2 Reklamesalg by 17.00 on Tuesday 27 February 2024 will be offered the option to make all, or part of the annual contract amount non-cancellable. 

An exceptional 6 percent campaign enhancement is offered on the non-cancellable part of the annual agreement. 

Advertisers who are able to accrue their non-cancellable turnover on a monthly basis are offered an additional 2 percent enhancement. 

The campaign enhancements for both non-cancellable turnover and accrual will be granted on classic TV campaigns from the time on which the annual agreement is received and registered with TV 2. 

The extraordinary enhancement of the non-cancellable turnover will lapse if the advertiser does not realise the agreed non-cancellable amount during the agreed period. If an advertiser enters into an annual agreement of DKK 3 million and makes the DKK 2 million non-cancellable, this will be honoured with a 6 percent enhancement of campaigns worth DKK 2 million. If the DKK 2 million turnover is not reached, the right to the extraordinary enhancement will lapse. Thus, the value of the full 6 percent extraordinary enhancement - both the part delivered as enhancement and the part not paid/delivered - is invoiced to the advertiser in case the non-cancellable amount is not realised. 

The extraordinary enhancement for binding accrual will lapse in the same way if the agreed turnover in a given month is not reached, and the advertiser will be invoiced for the value of the enhancement. 

Group agreements  

The condition for entering into a group agreement is, among other things, that the group/parent company owns 51 percent or more of the group companies. 

Subject to change without notice - including printing errors, price changes and items being out of stock.