Assignment of TV advertising time
TV advertising time is not transferable. 

Responsibility for advertising content

The advertiser/order is responsible for ensuring that an advertisement is not unlawful, including not infringing the rights of third parties. This applies regardless of TV 2 DANMARK A/S' acceptance of the advertisement for publication. The advertiser/order guarantees that the advertising is legal, that the necessary permits have been obtained and that all rights in connection with the agreed use of the advertisement have been finally cleared. The advertiser/order must indemnify TV 2 DANMARK A/S and any other party involved in the publication of the advertisement against any loss suffered by them as a result of unlawful advertising. TV 2 DANMARK A/S is at all times obliged to reject advertisements that TV 2 DANMARK A/S considers to be contrary to applicable law. TV 2 DANMARK A/S also has the right to reject advertisements that TV 2 DANMARK A/S deems unsuitable for publication. 

 

Complaints about non-publication etc.

In the event of non-publication, publication of incorrect advertising, incomplete publication or other significant shortcomings attributable to TV 2 DANMARK A/S, the order is entitled to a refund of the amount paid for the publication in question. In the event of image or sound loss in parts of the transmission area, a proportion of the amount paid must be refunded. Losses comprising less than 10 percent of the transmission area do not give rise to a refund. The orderr may not assert any other claims against TV 2 DANMARK A/S. Complaints must be made in writing within five days of the date of publication. However, a complaint about an advertisement scheduled for re-insertion/re-broadcast before the five-day deadline must be made immediately. 

Discontinuation of advertising

TV 2 DANMARK A/S is entitled to refuse, limit or discontinue the publication of an advertisement, for example in the event of:

• 1. Intervention by public authorities or justified objections to the continuation of marketing.
• 2. The advertisement is not received on time or does not comply with the technical specifications.
• 3. The order does not pay on time. If the campaign is discontinued due to non-payment, the full price still applies.

The refusal, limitation or discontinuation of an advertisement does not release the advertiser/order from the obligation to pay. TV 2 DANMARK A/S is not liable for any loss suffered by the advertiser/order as a result of the rejection, limitation or discontinuation of the advertisement. 

Rejection of competitors' advertising

TV 2 DANMARK A/S will reject competitors' advertising which is deemed to potentially have a significant negative impact on TV 2 DANMARK A/S in terms of loss of users and/or loss of revenue. The decision on rejection will depend on an individual assessment of:

Force majeure

Neither party is liable for non-performance of its obligations under this agreement if the non-performance is due to force majeure, i.e., war, earthquake, riot, nuclear damage or the like, and if the party should not have taken the impediment into account at the time of the signing of the agreement or should have avoided or overcome it later.

 

Making TV commercials available

TV 2 DANMARK A/S has the right to make a TV commercial available to third parties after the first broadcast. 
 

General limitation of liability
TV 2 DANMARK A/S' liability towards the order can never exceed the price for the publication of the advertisement.

 

Venue
Any dispute between the order and TV 2 DANMARK A/S arising from the parties' agreement must be settled by the City Court of Copenhagen.

 

Free legal advice
TV 2 DANMARK A/S is obliged to ensure that all advertising shown on TV 2's channels complies with the applicable legislation. To avoid a situation where an advertisement has to be rejected, TV 2 DANMARK A/S offers to assess the legality of the advertisement already at the draft level. The responsibility for the legality of the advertising, however, rests with the advertiser/order regardless of TV 2 DANMARK A/S' assessment. Please contact TV 2 Legal at phone number +45 39 75 75 75 for further information.

Agreement options

It is possible to enter into an agreement with TV 2 Advertising Sales on the following options:

 Contact TV 2 ADVERTISING SALES for more information.