The acquisition of programmes, intellectual property rights and rights to sporting events is based on the programme strategy as set out in the programme plans. Major and more fundamental content purchases are discussed by the Executive Board and otherwise follow the procedure described in the authorisation and certification policy described in TV 2's internal control and risk management systems.
As part of the decision to acquire major programme packages or rights to financially heavy and/or major sporting events, it must be considered whether the content should be acquired in cooperation with others. This is particularly relevant when the rights are offered for a geographical area extending beyond Denmark.

Purchases of technical equipment and installations are made within the framework of TV 2 Technical's budget and the capital investment budget. Before a capital investment is launched, it must be submitted with a business case for approval by the investment team. Purchases of technical equipment and installations also follow the procedure described under "capital investment" and the authorisation and certification policy described in TV 2's internal control and risk management systems. 

Exposure to competition

As a publicly owned company, TV 2 must follow EU procurement rules and the rules of the Danish Public Procurement Act on the publication of purchases to the extent that purchases exceed the thresholds and are not otherwise exempt from the rules.

TV 2 advertises EU tenders in the Official Journal of the European Union. Announcements of tenders under the Danish Public Procurement Act are made on udbud.dk.

TV 2's contracts for the acquisition, development, production and co-production of programme material intended for broadcast are exempt from the rules on public procurement.

However, TV 2 chooses from time to time to put content production out to tender, either by pitching programme ideas or by putting major purchases of programme content, such as morning TV or family Christmas calendars, out to tender with a limited group of programme producers. 

 

Budget and financial reporting

For newly produced programmes, programme producers must, as a general rule, draw up a detailed budget of production costs. The budget must be thoroughly reviewed before approval. Savings on external budget items cannot be used to cover overrunning internal budget items without the agreement of TV 2, except in the case of minor deviations. Overrunning the total production budget is the producers' risk provided that there are no new requests from TV 2 that have not been included in the budget. Savings on the total production budget are, as a rule, shared equally between the programme producer and TV 2. Audited accounts for production must be submitted within 3 months of delivery of the ready-to-broadcast material. For subsequent seasons, this may be replaced by an internal account if TV 2 deems it sufficient. 

Acquisition of rights

For each individual rights and programme acquisition, TV 2 ensures that it acquires as many rights as possible, both in relation to TV 2's exploitation on its own platforms and in the form of economic rights when the rights are exploited by others. 

TV 2's own exploitation

For corporate productions, where TV 2 bears all or most of the production costs, the starting point is that TV 2 acquires exclusive rights to broadcast a Danish-language version of the production on television and to make it available on-demand without time limits. As a general rule, TV 2 requires that the participants' rights must be redeemed for the exploitation on TV 2's platforms with the exception of remuneration to Koda and Gramex. However, TV2 accepts that actors, singers, musicians, playwrights and directors are entitled to re-broadcast payments and payments when exploited on TV2 PLAY, that fiction producers receive royalties when productions are exploited on TV2 PLAY beyond the catch-up periods and that the format rights holders and rights holders to archive clips are not redeemed.

For Danish and foreign licence acquisitions as well as for the rights to broadcast sports events, TV 2's rights acquisition will typically be limited in time and/or limited to a number of broadcasts.

As a general rule, TV 2 acquires exclusive TV rights to the programme content within the licence period.
For Danish licence acquisitions, TV 2 also seeks to acquire exclusive video-on-demand rights for the same period as the TV rights; however, this is not always possible. In particular, the standard agreements governing the exploitation by broadcasters of the feature films and short films and documentary films in which TV 2 is obliged to engage under the public service licence contain a limited acquisition of rights in relation to on-demand exploitation.

For foreign licence acquisitions, efforts are made to acquire catch-up rights to the programmes, and for on-demand rights in general, a careful prioritisation of the need and scope is carried out before these rights are attempted acquired.
For sports events, TV 2 also acquires exclusive broadcasting rights for both TV and on-demand, but these rights are usually limited in time. However, TV 2 seeks to acquire non-exclusive clip rights for an unlimited period. 

Exploitation by others

In the case of contract purchases, which TV 2 fully or predominantly finances, the starting point is that TV 2 receives a share of the revenue when the productions or rights related to them are exploited by others unless the programmes are based on a fully developed format.

By contrast, it is rare for TV 2 to acquire financial rights for licence purchases.

Subject to change without notice - including printing errors, price changes, and out of stock.